WERA Motorcycle Roadracing, Inc is one of the oldest and largest national sanctioning bodies conducting motorcycle races at road courses across the United States.

The project for WERA Motorcycle Roadracing has been ongoing since 2004. Highlights for this project include:

• Custom CRM system that handles all racers, events, championships, and membership functions.
• Integration into live timing-and-scoring system at racing events across the country.
• Website design was taken over in 2008.
• At the time we began optimizing the WERA website, the site was 74th on Google for their desired keywords.
• Within 2 weeks of us rebuilding and optimizing the site their ranking moved to number 6 in their desired keywords.
• We then incorporated live news feeds from various sources related to the motorcycle roadracing community into the website to give their visitors a snapshot of what is happening on other roadracing websites.
• All of the data on the website is dynamically generated out of their CRM system. There are literally thousands of racers, racing in dozens of classes, at multiple events almost every weekend throughout the year. Our CRM system keeps track of all of that data.

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