The folks over at Tradebank (the nation’s best barter exchange) took on a fairly daunting task earlier this year. Tradebank, which is based just outside of Atlanta, has independently owned regional offices across the US and Canada. Over the past several years some of these offices started their own websites, with varying degrees of success (and quality). [...]
Tag archives for SEO
Don’t dilute your online presense with social networking
For the past couple of years I’ve been discussing, well… preaching might be a better word, about the merits of social networking. From Myspace to Facebook and Twitter (anlong with countless others). Throughout it all I’ve been saying that you need to have a presence in the social space. I’ve spent my days (and nights) [...]
Categorized in SEO Tips
The search engine world is changing, are you ready?
Google announced yesterday that it is rolling out a new “engine” for its search engine. Code named “Caffeine” this new engine won’t look much different on the outside, but early tests do indicate that it will perform much better on the inside delivering more relevant search results, and delivering them faster. And by golly they [...]
Categorized in SEO Tips
FEED ME!
RSS Feeds are critical to your SEO strategy. RSS? Really Simple Syndication. Bet that helped… RSS is the “juice” behind Web 2.0. As we discussed in the first part of this article on leveraging the web, in today’s Internet there are two types of businesses, those that use new technology to push their messages to [...]
Categorized in SEO Tips
Leveraging the web to meet your customers half-way
It’s time to put the web to work for you. You’ve built your website. You’ve pasted it on everything that goes out of your office or business, from letterhead, to receipts, to email signatures, to business cards. Your “www” is all around you. But that’s just it. It’s all around YOU. But your customers only [...]
Categorized in SEO Tips
Inbound linking – making it work for you
One of the things that we’ve implemented with Tradebank is an inbound linking program… they refer to it as “WebLinks”… Whatever you want to call it the results are the same. If you have regular visitors to your site, having them post links TO your site on throughout the internet will help your ranking. There [...]
Categorized in Tradebank
Wart.NET
An exercise in online marketing… Wart.NET is a basic informational website concerning a slightly bizzare, yet fairly common, topic. The challenge of the project is to utilize content and SEO techniques to increase the rankings. Once the site has the rankings they are looking for then an affiliate program will be put in place to [...]
Categorized in Wart.NET
The Yellow House on Green Street
Custom design, familiar features Often clients come to us with a website that they already have designed. Clients that have a marketing firm already working for them will sometimes already have a fantasticly “designed” site that only needs to be implemented. And of course, often times a graphic designer will have little or no knowlegde [...]
Categorized in The Yellow House
The Swallow At The Hollow
Enabling the client to control their content. Sometimes clients just need a little nudge in the right direction. With The Swallow we took an existing design that the client had and placed it into our content management system. This enables the client to maintain control of almost all aspects of their site design, and the [...]
Categorized in The Swallow
Classic Tents and Events
Good design… but SEO?… not so much. We began working with Classic Tents & Events in August of 2008. Ria Bruns, the owner of Classic Tents, had spent a good deal of time and effort getting her website designed and was happy with the results. What she wasn’t happy with was her organic ranking in [...]
Categorized in Classic Tents
Tags: Classic Tents & Events, SEO