FeO Consulting » microsoft http://feoconsulting.com SEO, Analytics, and Application Development Mon, 09 Aug 2010 02:52:23 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The search engine world is changing, are you ready? http://feoconsulting.com/the-search-engine-world-is-changing-are-you-ready/ http://feoconsulting.com/the-search-engine-world-is-changing-are-you-ready/#comments Tue, 11 Aug 2009 13:34:52 +0000 FeO Consulting http://feoconsulting.com/?p=42 Google announced yesterday that it is rolling out a new “engine” for its search engine. Code named “Caffeine” this new engine won’t look much different on the outside, but early tests do indicate that it will perform much better on the inside delivering more relevant search results, and delivering them faster. And by golly they should… earlier today it took 0.29 seconds for them to give me Results 1-10 of about 12,900,000… that’s far too long (please note the sarcasm).

With Microsoft’s new engine “Bing“, and the upcoming Yahoo/Microsoft team-up, Google does have to stay on top of things. So we’ll just have to see if these new changes, which again will be mostly transparent to end users, will make any real impact or if they will just help Google stay on top.

Regardless though, the landscape is changing. And if you operate a web site that relies on search results you need to be aware of these, and other, changes. While Google still maintains a healthy dominance, they are not the only game in town. So a little attention to some of the “lesser” players is certainly in order. So brush up on your Microsoft SEO tactics if you haven’t already. The differences are minor (mostly dealing with how inbound linking is handled from what we can tell), but with Microsoft making gains on this front you don’t want to get caught napping…

Of course questions and comments are welcomed, as always.

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