It’s time to put the web to work for you.
You’ve built your website. You’ve pasted it on everything that goes out of your office or business, from letterhead, to receipts, to email signatures, to business cards. Your “www” is all around you. But that’s just it. It’s all around YOU. But your customers only see it when they need something from you (you hope). How can you engage your clients in such a manner as to stay on their proverbial radar?
Back in “the day” you would gather your client’s email addresses and every so often send out a mass email about your latest product offering. Or perhaps an actual mailing using the good old “direct mail” method. Maybe you did some cold-calling. Whatever it took to get your message in front of your clients, you did.
And all the while, your website is sitting there. Waiting. Hoping that one of those customers, or perhaps even a new customer, would stumble by and go bananas over this great new product/service/idea/annoucement (you did put this great new product/service/idea/annoucement on your webiste, didn’t you?). If we could only figure out a way to put the information on your site and then instantly inform your customers, and potential customers, of this information. Well, perhaps we can, and it’s Really Simple.
Over the course of the next few posts I’ll be exploring just how to do that. We’ll be talking about things like “Web 2.0″, and RSS, and a bunch of other terms (some of which I’ll make up as I go along, just for entertainment value). So stay tuned…
