Over the past several weeks I’ve been working with clients to help them leverage the “new” web in order to bring traffic to their sites (the articles are linked on the right). After watching this out in the wild for a bit I felt the need to stress the following:
Keep Your Social Network Professional
Here’s what I mean by that:
If you have a social networking profile that is for PROFESSIONAL use, make sure that the comments/status updates that you post are at the VERY LEAST spelled correctly. You wouldn’t want a typo on your website or in an email to your clients, why would you have that on a “tweet” that your clients read?
Secondly… and I cannot stress this one enough, this is no place for Internet Slang or Instant Message acronyms. Phrases like “u” and “ur”, “rotflmao”, “kewl”, and “thanx” have no place in a comment or status update. It just doesn’t look professional and lessens your credibilty with your audience, unless of course your audience is twelve years old.
These comments/updates still represent you and YOUR COMPANY to the rest of the world. Make sure they represent properly.
All that being said, if you feel that you must be able to just toss anything out there, set up a second account that your customers aren’t linked to and say what you want, however you want to say it.
