Enabling the client to control their content.
Sometimes clients just need a little nudge in the right direction. With The Swallow we took an existing design that the client had and placed it into our content management system. This enables the client to maintain control of almost all aspects of their site design, and the content it contains, while enabling us to continue to manage the optimization functions in the site.
As the client becomes more comfortable with the management software we can add even more functions and features. This process continues over and over again, with the client becoming more capable of managing their own site without being overwhelmed by the tools at hand.

